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Junaid Jamshed (E-Commerce Retailer)

Magento 2 Upgrades and Integrations for Junaid Jamshed

Junaid Jamshed is a well-established fashion and lifestyle retailer offering a wide range of clothing, accessories, and fragrances. As part of their ongoing digital transformation and to improve user experience, they decided to enhance their Magento 2-based e-commerce platform with several key updates, integrations, and optimizations. The goal was to improve the site’s performance, streamline operations, and enhance customer experience through a series of technical improvements.

J.

Working with Grok Development was a great experience. They managed a smooth migration and added several custom Magento features that really changed how we operate. Stock sync is now stable, pricing issues are gone, and upsells have noticeably lifted our average order value. The team was efficient, approachable, and always met deadlines. We’d definitely recommend them.

J.

— Head of E-Commerce

CASE STUDY

What we’ve done

This case study outlines the Magento 2 modules and features we implemented for the client, detailing the challenges, solutions, and the outcomes of each change.

Objective:
The client was running an older version of Magento 2, which had a limited set of features, lacked security patches, and had performance bottlenecks. We undertook an upgrade to the latest stable version of Magento 2 to ensure enhanced security, better performance, and new features.

Challenges:

  • Ensuring compatibility with custom modules and third-party extensions.
  • Migrating the client’s data (products, orders, customer data) seamlessly to the new version without any data loss.
  • Retaining existing theme design and customizations after the upgrade.

Solution:

  • Conducted a full audit of the existing Magento 2 setup to identify any customizations and potential compatibility issues with the new version.
  • Created a backup of the website and all its data before performing the upgrade.
  • Performed the Magento 2 upgrade on a staging environment first, thoroughly testing all features, extensions, and customizations.
  • Ensured all data was migrated correctly, including product catalogs, customer data, and order history.
  • Fixed any issues related to third-party extensions and ensured they were compatible with the new Magento version.

Outcome:

  • The website was upgraded to the latest stable version of Magento 2, ensuring better security, performance, and compatibility with future updates.
  • The upgrade improved page load times, enhanced user experience, and ensured the platform was prepared for future enhancements.

Objective:
Integrating the BlueEx shipment booking system to streamline the shipping process for the client’s online orders.

Challenges:

  • Ensuring a smooth integration with the existing Magento setup.
  • Customizing the integration to meet the specific needs of Junaid Jamshed, such as offering different shipping options based on customer location.
  • Handling various shipping-related processes such as order tracking, shipment booking, and invoicing.

Solution:

  • Integrated BlueEx’s API with Magento 2, enabling automatic shipment bookings directly from the backend.
  • Configured the BlueEx shipping options based on customer location and allowed multiple shipping methods.
  • Implemented shipment tracking that allows customers to track their orders in real-time via the website.
  • Created a backend interface for customer service representatives to manage shipment booking and tracking.

Outcome:

  • Automated the shipping process, reducing the manual effort required for shipment booking and tracking.
  • Provided customers with real-time tracking information, improving customer satisfaction and transparency.

Objective:
Integrating EtisalatPay, a payment gateway that allows customers to pay using mobile wallets and various online payment methods.

Challenges:

  • Ensuring secure integration with Magento 2 for handling payments.
  • Customizing the payment gateway to align with the client’s payment preferences and requirements.

Solution:

  • Developed a custom extension for integrating EtisalatPay with the Magento 2 payment system.
  • Configured payment methods and integrated the payment gateway’s API with the checkout process.
  • Implemented security protocols such as encryption to ensure safe transactions.
  • Added an option for customers to select EtisalatPay as a payment method at checkout.

Outcome:

  • Seamless and secure payment processing through EtisalatPay.
  • Increased conversion rates due to the addition of a popular payment method preferred by customers in the region.
  • Reduced payment-related issues and improved customer checkout experience.

Objective:
To streamline the order management process by allowing bulk updates of order comments via CSV import and ensuring customers receive notifications when their order status changes.

Challenges:

  • Ensuring smooth import of order comments through CSV without errors.
  • Automating email notifications for order status updates to improve communication with customers.

Solution:

  • Developed a custom tool to import order comments via CSV, allowing the client to update order statuses in bulk and attach relevant comments.
  • Set up email notifications based on order status changes. These notifications were automatically triggered when an order moved to different statuses (e.g., “Processing,” “Shipped,” “Completed”).
  • Customized email templates to match the client’s branding and communication style.

Outcome:

  • Streamlined order management process, reducing the time spent on updating individual orders.
  • Enhanced customer communication through automatic status emails, keeping customers informed at all stages of the order lifecycle.

Objective:
To personalize the email communication with customers by creating custom email templates based on specific order statuses.

Challenges:

  • Ensuring the email templates are dynamic and display relevant information (e.g., product details, shipping information).
  • Maintaining a professional design and layout that aligns with the brand’s identity.

Solution:

  • Created multiple custom email templates triggered by different order statuses, such as “Order Confirmation,” “Order Shipped,” “Order Delivered,” and “Order Canceled.”
  • Incorporated dynamic variables to auto-populate order-specific details such as customer name, order items, and tracking number.
  • Ensured email templates were mobile-friendly and consistent with the website’s design language.

Outcome:

  • Improved customer satisfaction with timely, personalized, and professional email communications.
  • The new templates helped reduce customer queries about order status and shipment details, enhancing operational efficiency.

Objective:
To enable customers to add a note or special instruction while placing an order on the checkout page, improving the flexibility of the checkout process.

Challenges:

  • Ensuring that customer notes are stored correctly in the order details and visible to the relevant team members (e.g., warehouse or customer support).
  • Adding a user-friendly interface for customers to enter their notes during checkout.

Solution:

  • Added a new text input field to the checkout page for customers to add any special instructions or notes for their order.
  • The note was linked to the customer’s order and could be easily viewed by administrators in the backend.
  • Implemented validation to ensure that the notes were not overly long or inappropriate.

Outcome:

  • Customers appreciated the ability to add special instructions (e.g., gift wrapping requests or delivery preferences) at checkout, improving their overall shopping experience.
  • The client’s team was able to process orders with custom requirements more efficiently.

Objective:
To schedule maintenance updates, allowing the website to undergo necessary updates and fixes without causing disruption to customers.

Challenges:

  • Avoiding downtime during critical sales periods.
  • Managing customer expectations by notifying them in advance of maintenance windows.

Solution:

  • Implemented a maintenance mode feature in Magento 2, allowing the site to show a maintenance page during updates while still maintaining backend accessibility for administrators.
  • Scheduled regular maintenance updates during off-peak hours to minimize customer impact.
  • Integrated the feature with email notifications to alert customers ahead of planned maintenance or unexpected downtime.

Outcome:

  • Reduced customer inconvenience by keeping the website running smoothly during maintenance periods.
  • The client could plan updates and patches without disrupting the customer experience.
Conclusion

The work completed for Junaid Jamshed significantly improved both the functionality and user experience of their Magento 2 platform. From upgrading the Magento version to integrating BlueEx shipment services, custom email templates, and more, the project successfully addressed various operational challenges and introduced new features that enhanced the shopping experience for customers. Additionally, the customizations provided more control to the client’s backend team, allowing for smoother order processing, better customer communications, and more effective management of maintenance schedules.
By implementing these features, Junaid Jamshed now has a more robust, scalable, and user-friendly e-commerce platform that is ready to meet the demands of a growing online business.

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