Moda Furnishings

Luxury Furniture & Home Décor

Adobe Commerce Cloud Migration & Custom Module Development for Moda Furnishings

Modernize and future-proof the e-commerce infrastructure by migrating from Adobe Commerce Enterprise (on-premises) to Adobe Commerce Cloud, upgrade the platform version, integrate new payment options, and enhance user experience for “Made to Order” products.

Moda Furnishings is one of the UK’s leading luxury outdoor and indoor furniture retailers, offering customizable, high-end products. The brand required a high-performing, scalable, and cloud-based Magento 2 environment to handle increasing sales volumes, improve operational efficiency, and deliver a superior user experience.

The migration to Adobe Commerce Cloud and all the enhancements by Grok Development have transformed our online operations. The DivideBuy integration and the Made-to-Order customization experience have directly improved our customer satisfaction and sales. The team managed a complex migration with precision and care — truly experts in Magento.

— E-commerce Director

CASE STUDY

What we’ve done

The engagement covered full technical migration, platform upgrade, and several custom feature developments

Challenge

The client’s on-premises Adobe Commerce instance was difficult to scale and maintain, requiring significant DevOps resources and limiting deployment agility. They wanted to move to Adobe Commerce Cloud (SaaS) for better scalability, security, and CI/CD capabilities — without disrupting daily operations or losing historical order, customer, and catalog data.

Approach

Environment Assessment: Conducted a full review of existing infrastructure, extensions, and custom modules to identify compatibility gaps.
Data Backup & Migration: Leveraged Adobe’s Data Migration Tool to transfer all customers, orders, catalog, CMS pages, promotions, and custom attributes.
Refactoring Custom Code: Updated all third-party and custom extensions for cloud compatibility.
Deployment Configuration: Configured Adobe Cloud environments (Integration, Staging, Production) with automated build and deploy pipelines.
Performance Optimization: Implemented Redis caching, ElasticSearch reindexing, and Varnish configuration tuning.
Security & CDN Setup: Integrated Fastly CDN and WAF for improved speed and security.

Outcome

Seamless migration with zero downtime during go-live
40% improvement in page load times (with Fastly caching and optimized assets)
Simplified deployment pipeline and rollback management through Adobe Cloud tooling
Reduced maintenance overhead by eliminating on-premise hosting costs

Challenge

The existing platform version was outdated, affecting performance, security patches, and module compatibility.

Approach

Conducted pre-upgrade readiness checks and extension compatibility audits.
Upgraded the Magento core, dependencies, and PHP version.
Validated module compatibility, particularly with payment gateways, custom product types, and Elasticsearch.
Performed data integrity testing on staging environments.
Executed regression testing across checkout, catalog, and CMS pages.

Outcome

Improved overall stability and performance.
Access to latest Adobe Commerce security patches.
Enhanced indexing and caching mechanisms leading to a smoother shopping experience.

Challenge

Moda Furnishings wanted to provide flexible payment solutions for high-value products to increase conversions, particularly for customers purchasing large outdoor furniture sets.

Approach

Integrated DivideBuy Credit Payment Gateway using their API documentation and SDK.
Customized checkout workflow to include DivideBuy as a financing option.
Developed logic to validate eligibility, handle API callbacks for payment status, and display installment breakdowns.
Enabled backend configuration for transaction logs and order reconciliation.

Outcome

Successfully added DivideBuy as a trusted credit payment option.
Improved checkout flexibility and conversion rate for premium purchases.
Simplified finance order management within the admin panel.

Challenge

Sofa and furniture products often come in multiple colors, sizes, and fabric types. The client needed a custom “Made to Order” page where customers could visualize combinations before purchase — something beyond the standard configurable product display.

Approach

Designed a bespoke product detail template for “Made to Order” items.
Implemented a color and fabric popup selector that dynamically updates product imagery.
Developed a size selection logic with real-time stock and lead time display.
Created dynamic price updates based on chosen configuration (size, color, fabric).
Integrated user-friendly UI/UX with Ajax-driven popups and smooth transitions.

Key Features

Interactive color/fabric popups with real-time image previews.
Dynamic price calculation without page reloads.
“Estimated Delivery” field update based on customization choices.
Fully responsive design optimized for mobile and tablet.

Outcome

+25% increase in conversions for configurable furniture products.
Significantly enhanced user engagement and product customization experience.
Reduced product configuration queries handled by support team.

Challenge

The default Magento sales report didn’t meet Moda’s analytical needs. They required a customized reporting dashboard to analyze orders by product type, category, and payment method with additional calculated metrics.

Approach

Developed a Custom Sales Report Module with advanced filtering options (date range, category, product attribute, payment type).
Added export options for CSV and Excel for accounting and BI purposes.
Integrated DivideBuy and standard payments into unified reporting structure.
Built dynamic columns (e.g., profit margins, tax breakdown, delivery region) using real-time queries.

Outcome

Simplified financial reconciliation and product-level insights.
Improved visibility into top-performing product lines and payment types.
Saved multiple hours per week on manual data aggregation.

Objective:
To schedule maintenance updates, allowing the website to undergo necessary updates and fixes without causing disruption to customers.

Challenges:

Avoiding downtime during critical sales periods.
Managing customer expectations by notifying them in advance of maintenance windows.

Solution:

Implemented a maintenance mode feature in Magento 2, allowing the site to show a maintenance page during updates while still maintaining backend accessibility for administrators.
Scheduled regular maintenance updates during off-peak hours to minimize customer impact.
Integrated the feature with email notifications to alert customers ahead of planned maintenance or unexpected downtime.

Outcome:

Reduced customer inconvenience by keeping the website running smoothly during maintenance periods.
The client could plan updates and patches without disrupting the customer experience.

Conclusion

By migrating from an on-premise Adobe Commerce Enterprise setup to Adobe Commerce Cloud, upgrading to the latest Magento version, and implementing bespoke user experience and analytics solutions, Moda Furnishings achieved a scalable, secure, and customer-centric e-commerce ecosystem.
The project demonstrates the team’s expertise in end-to-end Adobe Commerce migrations, performance tuning, and feature innovation for high-growth retail brands.

Moda Furnishings

Luxury Furniture & Home Décor

Adobe Commerce Cloud Migration & Custom Module Development for Moda Furnishings

Moda Furnishings

CASE STUDY