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Sana Safinaz

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Sana Safinaz (Fashion & Apparel)

Enhancing Sana Safinaz E-commerce Experience on Magento 2

Sana Safinaz is a premier fashion brand known for its luxury collections, bridal wear, and high-end accessories. With a robust online presence, the brand’s e-commerce platform plays a critical role in delivering a seamless shopping experience to its customers. They wanted to enhance the functionality and usability of their Magento-based online store to meet evolving customer expectations and improve operational efficiencies.

sana safinaz

Working with the development team on these enhancements was a game changer for our e-commerce operations. From the Magento upgrade to the ERP integration, we now have a more efficient and user-friendly platform. Our customers are enjoying a smoother shopping experience, and our admin team is able to manage orders with greater ease. These improvements have had a tangible impact on both sales and customer satisfaction.”

Sana Safinaz

E-commerce Manager

CASE STUDY

What we’ve done

Sana Safinaz’s e-commerce store on Magento 2 required multiple performance improvements, enhanced user experience features, and smoother integration with backend systems.

The first priority was to upgrade the client’s Magento 2 store from an outdated version to the latest stable release. This upgrade was essential to:

  • Improve Security: The latest version offers patches for known vulnerabilities, reducing the risk of data breaches or hacks.
  • Enhance Performance: Magento 2.4.x comes with performance enhancements, including improvements in page load speed, which was essential for the client’s store.
  • Enable New Features: The latest version supports modern features like improved APIs, enhanced user interfaces, and better SEO functionality.

Steps Taken:

  • Thorough analysis of the current environment, including extensions, themes, and customizations.
  • Ensured compatibility between the current theme and customizations with the new version of Magento.
  • Backed up the entire database and website before initiating the upgrade.
  • Applied necessary patches and updates, followed by thorough testing to ensure no disruptions to the website’s functionality.

Before the solution was implemented, out-of-stock products cluttered the category pages, creating confusion and frustrating customers. To address this:

Solution:

  • Developed a custom module to filter out out-of-stock products from appearing on category pages.
  • Added a backend configuration to allow administrators to control whether out-of-stock products should be displayed or hidden across different categories.
  • Ensured that the solution worked seamlessly across different product types and categories.

Result:
Customers were only shown products available for purchase, improving the shopping experience and increasing conversion rates.

One of the major pain points on the Sana Safinaz website was slow loading times on category pages. Large inventories resulted in long page loads, especially when filtering or sorting products.

Solution:

  • Integrated an Ajax-based infinite scrolling solution for category pages.
  • Products would load dynamically without requiring a full page reload, improving page load times and providing a smoother user experience.
  • Implemented a loading spinner to indicate to customers that more products were being loaded.

Result:

  • Faster page load times and a more engaging user experience.
  • Reduced bounce rates and increased time spent on category pages, positively impacting SEO and sales conversions.

The admin panel’s order grid was cumbersome to navigate, as the order statuses were displayed in text form only. To streamline order management:

Solution:

  • Created a custom feature that added color-coding to each sales order status.
  • Admin users could easily identify the status of each order at a glance, as each status (e.g., pending, processing, completed, etc.) was displayed in a distinct color.
  • Admins could configure the colors through the Magento backend.

Result:

  • Enhanced efficiency for the admin team by simplifying the order tracking process.
  • Reduced the time spent manually searching for specific order statuses and improved operational efficiency.

The integration of the client’s ERP system with Magento was critical for maintaining accurate inventory levels and real-time product availability.

Solution:

  • Developed a custom integration between the ERP system and Magento via APIs to automatically sync product data, stock levels, and order information.
  • Configured bi-directional data syncing, allowing Magento to push order data to the ERP and pull stock level updates in real time.
  • Ensured that inventory updates were reflected instantly on the frontend to avoid overselling and stock discrepancies.

Result:

  • Real-time synchronization of inventory between the warehouse and Magento, improving the accuracy of stock levels displayed on the website.
  • Reduced the risk of overselling and stockouts, improving customer satisfaction and order fulfillment speed.
Conclusion

This case study highlights how targeted Magento 2 enhancements can improve both the front-end shopping experience and back-end operational efficiencies. By addressing the specific challenges faced by Sana Safinaz, we were able to provide a solution that improved customer engagement, operational workflows, and ultimately, business performance.

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